Tools live on the team, next to Brands and the team Media Library. Use them when you want one asset — a still, a clip, a transparent PNG, an SVG, or a resized static ad — not a full campaign or multi-scene video ad.
Open Tools from the team sidebar. The page is split into Image and Video.
| Surface | Use it when | Where the work lands |
|---|---|---|
| Team Tools | You need a focused utility: generate, edit, reframe, remove a background, or adapt a finished ad | Team Media Library, optional brand library, or (Adapt Ad) that brand's Static Ads |
| Team Playground | You are exploring a full ad format and will attach or create a brand during the flow | Brand listings for that format |
| Brand launchpad | The brand exists and you want a Video, Static Ad, Rich Media, Carousel, or Campaign stored there | That brand |
Playgrounds and the launchpad create ads. Tools create or transform assets you can reuse later.
Most tools have an optional destination brand control. When a brand is selected, generated files save to that brand. When it is cleared, they save to the team Media Library.
Exceptions:
You can also arrive from a brand Media Library (Remix, Create Video). Those links prefill the source asset. They still open the team Tools routes.
The Tools index also shows Edit Image, Reframe Image, and Upscale Image. Those open Image Studio with that rail tool selected. They are not separate apps.