Rich media ads are responsive HTML5 display creatives sized for IAB placements. Use them when you need animated or interactive display units rather than a still or a video spot.
Prefer the brand path when the brand already exists. Prefer the team Rich Media playground when you are still attaching a business.
Before you start
- Correct team and enough credits
- Brand Website present and guidelines reviewed when possible
- Optional: product images for Ingredients
- Decide Ad Style — standard display vs a gamified unit (Scratcher, Fruit Machine, Spin-to-Win)
Path A — Brand launchpad
- Open the brand and choose Rich Media (launchpad or sidebar).
- Choose Generate New. The dialog title is Generate Rich Media Ad.
- Use the Configuration and Content tabs (same fields as the playground below).
- Choose Generate (or Cancel).
- The brand Rich Media Ads list refreshes. Open the new row to reach
/home/brands/{brandId}/rich-media/{generationId}.
On the brand dialog you can override the website when needed (placeholder shows the saved URL). Content can pull from the Media Library.
Path B — Team Rich Media Playground
- On the team home, choose Rich Media.
- On Rich Media Generator, search for the business or enter a website URL.
- After a place is selected, the Rich Media Generation Studio opens (Configure your rich media settings and generate HTML5 advertisements).
- On the left, confirm the brand card and Select Existing or New Brand.
- Fill Configuration, then Content, then Generate Rich Media.
A successful playground run opens /home/brands/{brandId}/rich-media/{generationId}.
Configuration tab
| Field | Required? | Notes |
|---|---|---|
| Website URL | When the place or brand has none | Full https:// URL |
| Ad Objective | Yes | Default often Brand Awareness |
| Language | Yes | Default English (US) |
| Visual Style | Yes | Default Auto Detect |
| Ad Style | Yes | Default, Regular, or gamified styles (Scratcher, Fruit Machine, Spin-to-Win) |
| Offer Details | For gamified styles | Promo copy such as a percent-off or coupon code |
| AI Model | Yes | Planning LLM |
| Target IAB Sizes | Yes | Multi-select; presets for Popular, Desktop, Mobile, and more |
Content tab
- Additional Direction (Optional) — offer, legal lines, interactivity notes
- Ingredients (Optional) — upload or browse a library (library browse when an existing brand is selected)
After generation
- Wait for status complete on the generation page, brand Rich Media list, or Recent activity.
- Review units by IAB size. Check logo, offer, and animation behavior for the placements you selected.
- Open Rich Media Studio on the generation page to preview and iterate.
- Share or publish when the brand has the right connections — Connect publishing accounts.
Where finished rich media ads appear
- Brand Rich Media
- Brand launchpad Recent activity
- Team Recent creations → Rich Media