Playground vs Launchpad
Choose the team Playground when exploring a format, or the brand launchpad when the brand is already set.
There are two main ways to start a full ad. Both spend team credits and both store the finished ad on a brand. The difference is whether you already know which brand owns the work.
Quick chooser
| Start here | Use it when | What happens |
|---|---|---|
| Brand launchpad | The brand exists and you want the result stored there | You open that brand and pick a tile under Start from a format — Campaign, Static, Rich media, Video, or Carousel. Each opens its studio with the brand already filled in |
| Brand sidebar libraries | You are already in the brand | That format's list, plus a generate button that opens the same studio |
| Team Playground tiles | You are exploring a format and will attach or create a brand during the flow | Search a business (or pick a brand), configure, generate |
Playgrounds live on the team home (Creative studio — What will you create today?). The brand launchpad is the brand's home page at /home/brands/{brandId}.
Team Playground tiles
On the team home you will see tiles such as:
- Freeform — open-ended directed video
- Video Ad — brand-website video ads → Video Playground
- Product Ad — short product videos from photos
- UGC Ad — creator-style product videos → UGC Ad Playground
- Static Ad — still ads in many sizes → Static Ad Playground
- Carousel / Rich Media — Create carousel ads and Create rich media ads
Video, Static, Carousel, and Rich Media playgrounds open a Generation Studio after you pick a business: brand header, Creative direction (plus creative concept), and Output settings on one page — no Configuration / Content tabs. Open Brand options to choose an existing brand or create a new one. UGC Ad is brand-first: pick an existing brand or save a new one before you cast a creator.
Brand launchpad tiles
Inside a prepared brand, Start from a format has five tiles. Each opens directly, with the brand locked in:
| Tile | Opens |
|---|---|
| Campaign | The brand's Campaigns |
| Static | The brand's Static Ad Generation Studio |
| Rich media | The brand's Rich Media Generation Studio |
| Video | The What kind of video? chooser — standard, UGC, or product video ads |
| Carousel | The brand's Carousel Ad Generation Studio |
Some teams also see a Describe the ad you want box above the tiles. Then a tile picks its format in the box, and Open studio under the tile opens the studio.
Personas opens from the launchpad's right-hand column or the sidebar. From a persona you can start Create UGC video.
Confirm the brand name in the header before you generate. See Work in a brand.
Same result, different front door
| Format | Brand path | Team playground | Where it lands |
|---|---|---|---|
| Video | Launchpad Video tile, or sidebar Video Ads → Generate Video | Video Ad tile | Brand Video Ads + video editor |
| Static | Launchpad Static tile, or sidebar Static Ads → Generate Static Ads | Static Ad tile | Brand Static Ads |
| Rich Media | Launchpad Rich media tile, or sidebar Rich Media → Generate New | Rich Media tile | Brand Rich Media |
| Carousel | Launchpad Carousel tile, or sidebar Carousels → New Carousel | Carousel tile | Brand Carousels |
| UGC | Launchpad Video tile → UGC, or Personas → Create UGC video | UGC Ad tile | Video editor (chooser or playground) or Personas UGC Videos (persona path) |
Leaving a playground resets the form when you return — each visit is a new transaction.
Not playgrounds
Team Tools (Image Studio, Video Generator, Adapt Ad, and so on) create or transform assets, not full multi-scene ads. See Tools.