Create Ads

Choose a workflow and create video, static, rich media, carousel, and UGC ads.

There are several ad formats you can generate from the same brand. Start from the brand when you already know which business the ad is for. Start from a team playground when you are exploring a format.

Choose a starting point

Start here	Use it when
Brand home	The brand exists and you want the result stored there
Brand sidebar libraries	You are already in the brand and want that format's list
Campaigns	You are planning a body of work, not a one-off ad
Team Playground	You will pick or create a brand during the flow

Playgrounds (Video Ad, Product Ad, UGC Ad, Static Ad, Rich Media, Carousel, Freeform) live on the team. Video, Static, Carousel, and Rich Media playgrounds ask Which business is this ad for? (Your brands, a Google place, or Add "{name}" as a new business), then open a Generation Studio. Use Brand options to choose an existing brand or create a new one. Product Ad and UGC Ad open their own studios: pick Existing or New brand (UGC then Save brand). If several brands share a website, pick the intended one.

Full comparison: Playground vs launchpad.

For a single image or clip — not a full ad — use team Tools instead. See Tools.

Format guides

Create video ads — brand Video Ads or Video Playground, then the editor and Deploy
Create product ads — Hypermotion, Catalyst, and Metaphor spots from product photos
Create static ads — multi-size stills; Finished images or Editable layers
Create UGC ads and personas — approved likenesses, brand personas, product shots
Create rich media ads — responsive HTML5 display; IAB sizes, Parallax Scroller, and optional gamified styles
Create carousel ads — multi-panel stories with continuity across slides

Still orientation-only (walkthrough next):

Freeform — open-ended directed video on the team home

Until those guides land, open the matching tile from a prepared brand or the team playground. See Work in a brand and Generation basics.

Before you generate

Confirm the current brand name
Confirm the website and reviewed guidelines
Check team credits
Connect a publishing account only if you will deploy from the editor — Connect publishing accounts

Choose a starting point

Start here

Use it when

Brand home

The brand exists and you want the result stored there

Brand sidebar libraries

You are already in the brand and want that format's list

Campaigns

You are planning a body of work, not a one-off ad

Team Playground

You will pick or create a brand during the flow

For a single image or clip — not a full ad — use team Tools instead. See Tools.

Format guides

Create video ads — brand Video Ads or Video Playground, then the editor and Deploy

Create product ads — Hypermotion, Catalyst, and Metaphor spots from product photos

Create static ads — multi-size stills; Finished images or Editable layers

Create UGC ads and personas — approved likenesses, brand personas, product shots

Create rich media ads — responsive HTML5 display; IAB sizes, Parallax Scroller, and optional gamified styles

Create carousel ads — multi-panel stories with continuity across slides

Still orientation-only (walkthrough next):

Freeform — open-ended directed video on the team home

Until those guides land, open the matching tile from a prepared brand or the team playground. See Work in a brand and Generation basics.

Create Ads

Choose a workflow and create video, static, rich media, carousel, and UGC ads.

Choose a starting point

Format guides

Before you generate

Next

Create Ads

Choose a workflow and create video, static, rich media, carousel, and UGC ads.

Choose a starting point

Format guides

Before you generate

Next