Carousel ads are multi-panel stories with continuity across slides. Use them when the offer needs a sequence — benefits, ingredients, or a swipe narrative — rather than a single still.
Prefer the brand path when the brand already exists. Prefer the team Carousel playground when you are still attaching a business.
Before you start
- Correct team and enough credits
- Brand Website present and guidelines reviewed when possible
- Optional: product images for Ingredients
- Decide Slide Format (1:1, 3:4, or 9:16) and whether panel count is Auto or fixed
Path A — Brand launchpad
- Open the brand and choose Carousels (launchpad or sidebar).
- Choose New Carousel (or Generate Carousel from the empty state). The dialog title is Generate Carousel Ad.
- Use the Configuration and Content tabs (same fields as the playground below).
- Choose Generate Carousel (or Cancel).
- The generation page opens at
/home/brands/{brandId}/carousels/{generationId}.
On the brand dialog you can override the website when needed. Content can pull from the Media Library.
Path B — Team Carousel Playground
- On the team home, choose Carousel.
- On Carousel Playground (Create multi-panel carousel ads with our agent), search for the business or enter a website URL.
- After a place is selected, the Carousel Ad Studio opens (Configure your carousel settings and generate multi-panel ads).
- On the left, confirm the brand card and Select Existing or New Brand.
- Fill Configuration, then Content, then Generate Carousel.
A successful playground run opens /home/brands/{brandId}/carousels/{generationId}.
Configuration tab
| Field | Required? | Notes |
|---|---|---|
| Website URL | When the place or brand has none | Full https:// URL |
| Slide Format | Yes | 1:1 (Square), 3:4 (Portrait), or 9:16 (Story) |
| Number of Panels | Yes | Auto detect panel count (agent decides) or a fixed count (typically 3–12, capped by format) |
| Ad Objective | Yes | Default often Brand Awareness on the playground |
| Visual Style | Yes | Default Auto, plus narrative styles such as Benefit or PAS |
| Language | Yes | Default English (US). RTL languages restrict which image models can draw text |
| AI Model | Yes | Planning LLM |
| Image Model | Yes | Per-panel image model; credit estimate appears on the generate button |
Content tab
- Additional Direction (Optional) — panel narrative, offer, legal lines
- Ingredients (Optional) — upload or browse a library (library browse when an existing brand is selected)
After generation
- Wait for status complete on the generation page (Creating Your Carousel → Carousel Ready!), brand Carousels list, or Recent activity.
- Review each panel for continuity, offer clarity, and text size.
- Open the carousel editor when you need panel-level edits.
- Share or publish when Meta (and Instagram, when linked) are connected on the brand — Connect publishing accounts.
Where finished carousels appear
- Brand Carousels
- Brand launchpad Recent activity
- Team Recent creations → Carousels