Static ads are still images sized for social, IAB display, and TV placements. They are the fastest full-ad format to validate a brand website and guidelines — Create your first ad uses this path.
Before you start
- Correct team and enough credits
- Brand Website present and guidelines reviewed when possible
- Optional: product images for Ingredients
- Decide AI Image (finished rasters) vs Layer-Based (editable layers)
Path A — Brand launchpad
- Open the brand and choose Static Ads (launchpad or sidebar).
- Choose Generate Static Ads. The dialog title is Generate Static Ads.
- Use the Configuration and Content tabs (same fields as the playground below).
- Choose Generate Static Ads (or Reset to clear the form).
- The generation page opens at
/home/brands/{brandId}/static-ads/{generationId}.
On the brand dialog you can override the website when needed (placeholder shows the saved URL). Content can pull from the Media Library and, when Meta is connected, optional Instagram import.
Path B — Team Static Ad Playground
- On the team home, choose Static Ad.
- On Static Ad Playground (Create stunning static ads with our agent), search for the business or enter a website URL.
- Optional shortcut: Adapt an existing ad opens the Adapt Ad tool instead — Adapt Ad.
- After a place is selected, the Static Ad Generation Studio opens (Configure your ad settings and generate static advertisements).
- On the left, confirm the brand card and Use Existing or Create New.
- Fill Configuration, then Content, then Generate Static Ads.
Configuration tab
| Field | Required? | Notes |
|---|---|---|
| Website URL | When the place or brand has none | Full https:// URL |
| Ad Objective | Yes | Default often Brand Awareness |
| Visual Style | Yes | Default Auto Detect |
| Language | Yes | Default English (US). RTL languages restrict which image models can draw text |
| Images per Size | Yes | Typically 1–3 (playground default 1) |
| Generation Mode | Yes | AI Image (Full images via AI) or Layer-Based (Editable layers) |
| AI Model | Yes | Planning LLM |
| Sizes | Yes | Aspect ratios, IAB sizes, and TV presets |
| Image Model | Yes | Often Auto, with routing notes when a size needs another model |
Content tab
- Additional Direction (Optional) — campaign offer, legal lines, tone notes
- Ingredients (Optional) — upload or browse a library (library browse when an existing brand is selected)
After generation
- Wait for status complete on the generation page, brand Static Ads list, or Recent activity.
- Review assets by size. Check logo, colors, offer, and text size for mobile placements.
- Open the layer editor when the run used Layer-Based mode.
- Adapt finished ads into more sizes via Adapt Ad when you need placements you did not generate.
- Share or publish to Facebook / Instagram when those accounts are connected on the brand.
If a generation failed, use in-product regenerate on that same row when offered, rather than creating a duplicate card.
Where finished static ads appear
- Brand Static Ads
- Brand launchpad Recent activity → Static Ads
- Team Recent creations → Static Ads
- Brand / team Media Library entries tagged as static ads (when saved as media)
Static ads vs Image Studio
| Need | Use |
|---|---|
| Placement-ready ad with objective, sizes, and brand copy | This guide |
| One still to edit, reframe, erase, or upscale | Image Studio |
| Resize an existing finished static ad | Adapt Ad |