Once a brand exists, most daily work starts on its launchpad. Confirm you are in the correct brand before you generate, upload, or connect an account.
1. Open the brand
From the team:
- Select Brands.
- Search or filter by type if the list is long (All, Single location, Multi-location, Online).
- Select the brand card (grid) or View (table).
From another brand:
- Open the brand selector in the sidebar.
- Search Your Brands and select the brand.
- Or choose Manage brands to return to the team list.
- Back to workspace returns to the team.
2. Read the launchpad header
At the top of the launchpad you should see:
- The brand's picture (or its initial) and name
- A type badge (Online, Single location, or Multi-location)
- The website's address, when a usable URL is stored — it opens the site in a new tab
- The address, or Google Place, if the brand was created from a Places listing
- The description, when one is stored. Long descriptions show Show full description / Show less
- Brand settings and New campaign on the right
If the name is wrong, stop and switch brands.
3. Start from a format
Start from a format — Every format uses this brand's guidelines, media and personas. — has five tiles:
| Tile | What it opens |
|---|---|
| Campaign | The brand's Campaigns, to plan a multi-format push as one living brief |
| Static | The brand's Static Ad Generation Studio — image ads resized across aspect ratios |
| Rich media | The brand's Rich Media Generation Studio — interactive HTML5 display ads in IAB sizes |
| Video | The What kind of video? chooser — standard, UGC, or product video ads from your brand assets |
| Carousel | The brand's Carousel Ad Generation Studio — multi-panel sets with continuity across slides |
These tiles start work in this brand. Team playgrounds are different — they ask you to pick or create a brand during the flow. For a single image or clip, use team Tools instead.
Some teams also see a Describe the ad you want box above the tiles. There the heading reads Or start from a format: a tile picks that format in the box, and Open studio under it opens the full studio instead.
Format walkthroughs: Video ads, Static ads, Rich media ads, Carousel ads. Starting-point chooser: Playground vs launchpad.
4. Use the brand kit, workspace links, and sidebar
The column on the right of the launchpad holds:
- Brand kit — the brand's colors, heading and body fonts, and voice, with Edit guidelines. Until guidelines exist it says No brand kit yet; choose Set up guidelines.
- Personas — Talent and audiences that steer your creative. Opens the brand's personas.
- Workspace links — Media library, Data sheets, Training data (the read-only website snapshot), and Members.
On a phone, these collapse into one list that starts with Brand kit & guidelines and Personas.
The sidebar also includes Settings and each asset library. Some teams also see Knowledge — a gated way to turn PDFs and websites into guideline suggestions. If you do not see it, use Brand Guidelines.
Teams with personalized creative sets also see Sets under Data sheets: the ads made from a template and a data sheet. See Campaigns & personalization.
5. Reopen recent work
Recent activity / Latest from this brand is a single feed of videos, static ads, carousels, and rich media.
- Filter with All, Videos, Static Ads, Carousels, or Rich Media
- Switch grid or table
- Use Load more when the list is long
When the brand has nothing yet, the feed says Nothing here yet — Pick a format above — what you make will show up here.
Before you generate
- Website is present and correct
- Guidelines have been reviewed
- You have the source images you need
- The team has credits — see Generation basics